Chris Stapleton takes a Lego form for his new video “Second One To Know.”
Chris explained, “We wanted to do something fun for this song and it always sounded like a fight scene to me, so we approached the Lego Group with this idea and a rough outline of what we wanted to do.”
He continued, “Once the Lego Group gave us the green light, the team at Pure Imagination took that outline and refined and built it into what it has become. Along the way, the fight got bigger and more absurd and I got a front-row seat to watch the massive amount of work that animators put into what they do. The tiniest details were thought about and discussed and edited and revised. My kids even got to be a part of designing their characters and it was a cool thing for us to get to do together. It was an incredible experience for me and I couldn’t be happier with the end result.”
The music video also features a Lego cameo from actor Chris Pratt as well as Stapleton’s wife, Morgane, and his band members and crew, who were all turned into the animated Lego figurines.