Ohio Manufacturer Announces Plan to Revive Longaberger Baskets!
Whoa! I remember ladies were OBSESSED with these! Growing up my Catholic school use to have “Basket Bingo.” Ha! At Longaberger’s peak, it employed more than 8,000 people and had an estimated $1 billion in annual sales.
Also, click HERE to check out their headquarters in Ohio…it looks like BASKET!
Dresden and Company announced that the company a license agreement to manufacture the baskets in a deal with New York City consumer products conglomerate Xcel Brands, Inc.
“From our first meeting, it was clear to me that Mr. D’Loren is a marketing genius. He has innovative ideas for Longaberger that include leveraging social media to drive sales through existing sales channels; we are fortunate to be included in his plans for a quick start and a fast-moving venture,” said Jim Lepi. “This is an amazing opportunity for Dresden and Company as well as the Village of Dresden. I know that we can coexist and support one another in the best interest of the Longaberger Brand as well as that of Dresden & Company.”
JIM LEPI, CO-FOUNDER AND CEO OF DRESDEN AND COMPANY
