Skittles Announces They Are “Giving Up” the Rainbow!
But don’t worry, it’s all for an amazing cause!
This June, SKITTLES is giving up its signature rainbow by removing the iconic colorful branding to celebrate the LGBTQ+ community and highlight that during Pride, only #OneRainbow matters. For the first time in the U.S., the brand is releasing limited-edition SKITTLES Pride Packs. The packs feature a colorless design with colorless candies inside. As part of the launch, the brand is also announcing a partnership with GLAAD, the world’s leading LGBTQ+ media advocacy group. During the month of June, $1 per pack purchased will be donated to GLAAD.
And don’t worry, they still will taste the same. You won’t see the usual vibrant colors on SKITTLES Pride Packs and candies, but the packs will feature the original five fruity flavors of strawberry, orange, grape, green apple and lemon.