Carrie Underwood has teamed with Body Armor Lyte Sports Drink; she is appearing in TV commercials for the sports drink; NBA star James Harden also appears in the commercial.
Carrie said via press release, “Partnering with Body Armor Lyte was a natural evolution for me, from a personal and professional standpoint. I’m a firm believer that what you put into your body matters, so the fact Body Armor Lyte is made with no artificial flavors, sweeteners and no colors from artificial sources, is important to me.”
She adds, “Body Armor Lyte has everything that my body needs to recharge and keep me hydrated throughout my day and everything I do. While music will always be my first love and priority, I’m so fortunate to have been able to build my passion for health and fitness into a business model and personal brand I can stand behind and be proud of. This partnership is an important next step for me and the community I am building, which goes far beyond endorsing a brand.”