Pizza Hut is Bringing Back “Book It” with New Vintage T-Shirts!

Wow talk about a throwback!  What's funny, I just had Pizza Hut on vacation and it was the first time I had it in years!  They are genius bringing this back, because all the people who particpated in Book It back in the day, are now parents who get to relive it with their own kids!

Here are the details:  The new program dubbed “Camp Book It” will not only reward kids but parents can get in on the fun with classic merch.

Lindsay Morgan, chief marketing officer for Pizza Hut, said, “The Book It! Program was such an integral part of the heyday of Pizza Hut and the childhoods of those we’re reaching with our Newstalgia campaign. It’s amazing to now be able to make reading fun for the next generation with great pizza, great books and engaging activities to fill their summer break, especially as uncertainties remain in the coming months.”

Pizza Hut is now launching Camp Book It!, an online program that parents can use to help with summer reading. and foster “a love for reading.” The announcement is part of Pizza Hut’s Newstalgia campaign, which highlights the restaurant’s classic look and style

#campbookit begins in June and continue until August for children in the Pre-K to 6th grade. The online program will provide parents and students with reading goals. When students hit certain goals, they will be rewarded with a certificate for a free personal pizza just like the ol’ days.

However, parents won’t be left empty handed as the program is also offering a vintage Book It! shirt for parents who want to relive their childhood their childhood.