Barstool Sports Launches ‘One Bite’ Frozen Pizza
Digital media company Barstool Sports and frozen meal brand Happi Foodi announced their partnership to produce a new line of ready-to-heat pizzas, branded as One Bite Pizza. One Bite launched on September 28th in over 3,500 Walmart stores nationwide and online at Walmart.com, OneBite.app, FreshDirect.com and HappiFoodi.com.
“One bite, everybody knows the rules”, is a line Barstool Sports’ Founder and President Dave Portnoy has become famous for. His One Bite pizza review series is the most engaged pizza show on the internet. Dave is the number 1 pizza influencer with the highest engagement on the internet, and on his way to building the largest directory of pizza.
The ‘One Bite’ franchise has taken hold of the nation where he visits pizzerias across the country, eating and rating pizza one slice at a time based on his first bite. During the COVID-19 pandemic, Portnoy was limited with delivery options and forced to pause in-person reviews, and pivoted to frozen pizzas. His at home frozen pizza reviews sparked his journey to create the best frozen pizza recipe and share it with all to enjoy.
“Pizza is a huge part of my brand. I’ve been involved in the process every step of the way with the team at Happi Foodi, from ingredients to taste testing to packaging, and we’re excited to take it to over 90% of Walmarts. This has been a passion project of mine for years and I’m excited for our One Bite community to finally get to rank my pizza. And remember, this is a frozen pizza scale.” – Dave Portnoy, Founder & President of Barstool Sports
Each of Portnoy’s One Bite Pizza recipes starts with an Italian stone-baked crust, savory tomato sauce crafted from vine-ripened tomatoes, grated parmesan cheese, olive oil and carefully selected herbs and spices. One Bite Pizzas are topped with freshly grated cheeses including mozzarella, cheddar and provolone and topped with bacon, pepperoni and sausage that are seasoned to perfection. One Bite pizzas are available in four flavors: 5 Cheese, Pepperoni, 3 Meat and Supreme.