At first it might seem silly, but it’s really genius! Dogs have different personalities just like people, and finding the right match can be difficult. This might make things a tad easier.
Website-building company Squarespace has partnered with Los Angeles-based adoption center Wags & Walks and NYC’s foster initiative Muddy Paws to match pets and people based on zodiac signs.
“Compatibility is a huge factor when it comes to pairing a pet with a foster parent, and what better way to showcase compatibility than with astrological signs?” Ashley Calame, head of consumer, product and international communications at Squarespace Inc., told Reuters. “It’s a fun, engaging way to raise awareness for this program.”
Can astrology help homeless dogs find new owners? https://t.co/2o59XmS5BC pic.twitter.com/SayJewzHqV
— New York Post (@nypost) November 30, 2021