Cracker Jill comes to life through five different representations on a series of special-edition bags.

Just in time for opening day in baseball, Cracker Jack is adding the She/Her pronouns to their name.  Move over Jack , there’s a new teammate in town!  Frito-Lay (Cracker Jack’s parent company) announced that “Cracker Jill” will be the brand’s newest face on packaging. The move is an effort to promote women in sports.  Cracker Jill will come to life through five different special-edition bags at Major League ballparks across the country this summer. A statement from Frito-Lay said it was time to celebrate girls and women who are “breaking the mold” and deserve to be represented.

This collection of Cracker Jill packaging was created to coincide with the opening of the 2022 baseball season, but the intention is for Jill to continue to join Sailor Jack as a member of the team roster and part of the brand ethos.

To learn more about Cracker Jill and to donate to the Women’s Sports Foundation, fans can visit


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