I am very excited about this news for folks like me who live in New Jersey. As someone who is currently pregnant I am amazed at the options for non alcoholic beverages and now there are even more. When I was first pregnant with my son there weren’t that many non alcoholic spirits and wines and that wasn’t even that long ago.

Not only is the news I am about to share great for people like me it’s great for those who are sober, sober curious, or just taking a little break from drinking for the night but still want to feel like they are drinking something more elevated than a water.

Cape Beverage Distributing has added its first non-alcoholic brand to its distribution portfolio: Grüvi. Cape Beverage will begin distributing three popular Grüvi brands to New Jersey retailers starting next month: Non-Alcoholic Juicy IPA, Alcohol-Free Dry Secco, and Alcohol-Free Bubbly Rosé.

Grüvi launched in 2019 as a family operation, committed to providing quality non-alcoholic beverages and fostering an inclusive community focused on health and wellness. They have quickly become a popular brand amongst consumers, and they even picked up a gold award for one of their non-alcoholic beer offerings at this year’s World Beer Cup.

Shifts in consumer behavior have changed alcohol buying habits, and non-alcoholic brands are on the rise.

Many Americans have cut back or reduced alcohol consumption, and now over 30% of American adults do not consume alcohol. The non-alcohol category itself is expected to grow over 30% in the next few years; in fact, non-alcoholic wine grew nearly 40% in 2021.

Non-Alcoholic Juicy IPA keeps a hazy color and mouthfeel while delivering a taste of the tropics. Juicy IPA is packed with pineapple and nicely balanced with notes of citrus and a hint of fig.

Alcohol-Free Dry Secco is delicate, floral, and semi-dry with a touch of tartness. It’s also their most popular beverage option, and is completely gluten-free and sulfate-free.

Alcohol-Free Bubbly Rosé is fruity on the nose and pours a light pink hue. Tiny, effervescent bubbles compliment notes of tart, green apple and fresh strawberry. Gluten-free.