After backtracking their announcement of making the app more video-centric, Instagram has announced that they will be adding a new photo ratio for portrait images.
The social media site received backlash from users and celebrities for rolling out new features trying to keep up with competitor TikTok. Now, the social media platform’s CEO Adam Mosseri is redirecting efforts toward still images. He’s just announced a new testing phase for 9:16 portrait images.
Per Hypebeast, Mosseri revealed the new test during an AMA session, where he said the service currently supports “tall videos, but you cannot have tall photos on Instagram. So we thought maybe we should make sure that we treat both equally.” As he points out, the app has limited portrait images to a maximum ratio of 8:10. This ratio crops portrait images into an almost square-like format, but the new 9:16 support will give users much more room for creativity.
There’s no precise date yet for when the testing phase for the new feature will arrive and who will be eligible for it. Mosseri says the process will begin “in a week or two.”
10 Ways To Build Your Brand On Social Media
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
According to the most recent data from Statista, as of 2021, 82% of the U.S. population has a profile on social media, with the most popular platform being Facebook. In 2021, nearly 92% of U.S. marketers were expected to use social media for marketing purposes.
Planoly consulted research from social media influencers, brand managers, and marketing agencies to compile 10 of the best ways to start building your brand on social media.
There are various strategies for companies and brands to up their social media marketing game. It can be something as simple as taking more time getting to know your audience and creating content accordingly, or following and engaging with accounts that may be similar and relevant to your brand. It also helps to include relevant hashtags—though you don’t go overboard with them in posts. Be sure to include hashtags that will be of interest to your target audience.
A copy-and-paste approach may seem ideal when posting content across various social platforms, but sometimes it helps to take the time to curate and differentiate content for each respective platform. What draws attention on Facebook may fall into the ether on Twitter and vice versa. Giving your social accounts a more authentic feel may require a more unique posting method based on your target audience.
Continue reading for 10 strategies you can use to build your brand on social media.