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Luke Bryan Announces His Own Jockey Collection

Blake Shelton has his Land’s End Collection, and now his buddy Luke Bryan has a collection of his own for Jockey International, for which he and his wife Caroline already…

Luke Bryan Announces His Own Jockey Collection
Jason Kempin/Getty Images

Blake Shelton has his Land's End Collection, and now his buddy Luke Bryan has a collection of his own for Jockey International, for which he and his wife Caroline already do commercials.

Jockey announced the Jockey Outdoors Collection by Luke Bryan, with the style and personality of Bryan stitched into every piece.

Luke noted in a press release, "When my friends at Jockey first brought this up, it was an easy yes for me. One, they are just a wonderful company with values that align with mine, and two, I have always been an advocate for the love of outdoors, so it was a no-brainer."

He added, "Once I got my hands on the product and felt the quality, I became even more fired up for this to show up in the stores."

The men's collection features long sleeve woven, corduroy, and flannel shirts and shackets; a long-sleeve performance fishing shirt with vertical ventilation, rod holder tab on the left chest, and a hidden soft microfiber cloth for easy sunglass cleaning; long-sleeve henleys and crews; graphic tees; and convertible, utility, and flannel-lined pants.

Mark Fedyk, president and COO, Jockey said, "As an avid outdoorsman and already a Jockey brand ambassador, Luke was the perfect fit for this next step for Jockey, allowing us to step back to our roots, incorporate our base layer expertise and develop the Jockey Outdoors Collection, which we think will be a hit with our consumers. Luke was highly involved in the design and painstaking quality standards of the line. His attention to detail, demand for quality, and expectation of performance and comfort aligned perfectly with our brand pillars. The collection is designed where comfort starts – at your skin – building solutions from the inside-out for greater comfort and performance."

Through the end of the calendar year 2022, Jockey will donate a portion of sales of the Jockey Outdoors Collection to support adoptive and foster families across the United States, a cause Jockey has championed since 2005 with the creation of the Jockey Being Family Foundation, Ltd.

Bryan posted to Instagram earlier this week, "IT'S HERE!! I can FINALLY share about my new collaboration I've been working on with @jockey –
the Jockey Outdoors collection. The pieces we created to combine functionality and comfort. Whether you're fishing, farming, or just grilling with the family – there's something for everyone! #JockeyOutdoors #ThereIsOnlyOneJockey."

The shift from Cowboy hats to baseball caps has been years in coming but ball hats now outnumber the "Hat" acts in country music.

While some acts like Jason Aldean still don the cowboy hat before taking the stage (although he also rocks a cap, as you'll see in this gallery), many of country music's superstars prefer to take the stage like a baseball player, with hat front or even the backward ball cap look.

Here, we take a look at some of country music's hottest men donning baseball caps.

-Nancy Brooks

538831530.jpgRick Diamond/Getty Images for CMT

NASHVILLE, TN - JUNE 08: Singer Pharrell Williams and singer Blake Shelton backstage before the 2016 CMT Music awards at the Bridgestone Arena on June 8, 2016 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for CMT)


482849279.jpgPhoto by Bryan Steffy/Getty Images for GolinHarris

LAS VEGAS, NV - APRIL 04: Musician Thomas Rhett performs to an enthusiastic crowd at the second annual Outnumber Hunger Live! at The LINQ in Las Vegas on Friday, April 4, 2014, live from the ACM Party for a Cause Festival. Thomas Rhett and other country music artists joined efforts at the concert event to support Outnumber Hunger, a collaboration between General Mills, Big Machine Label Group and Feeding America to support local food banks across the country. (Photo by Bryan Steffy/Getty Images for GolinHarris)


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LOS ANGELES, CA - SEPTEMBER 12: Kane Brown attends the 2018 American Music Awards Nominations Announcement at YouTube Space LA on September 12, 2018 in Los Angeles, California. (Photo by Alberto E. Rodriguez/Getty Images)


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NASHVILLE, TN - MAY 27: Singer/Songwriter Luke Bryan helps celebrate Singer/Songwriter Cole Swindell's First No.1 Song "Chillin' It" at BMI Nashville on May 27, 2014 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for BMI)


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NASHVILLE, TN - FEBRUARY 27: Recording Artist Cole Swindell performs during the New Faces of Country at CRS 2015 on February 27, 2015 at the in Nashville, Tennessee. (Photo by Terry Wyatt/Getty Images)


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NASHVILLE, TN - NOVEMBER 14: (FOR EDITORIAL USE ONLY) Singer-songwriter Luke Combs poses with award the 52nd annual CMA Awards at the Bridgestone Arena on November 14, 2018 in Nashville, Tennessee. (Photo by Terry Wyatt/Getty Images)


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NEW YORK, NY - DECEMBER 03: Citi / AAdvantage presents Luke Bryan at Hammerstein Ballroom on December 3, 2018 in New York City. (Photo by Mike Coppola/Getty Images for Citi)


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KENNESAW, GA - JULY 20: Country music superstar Jason Aldean surprises customers with VIP concert tickets and a shopping spree at Field & Stream Shop on July 20, 2018 in Kennesaw, Georgia. (Photo by Marcus Ingram/Getty Images for Field & Stream)


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NASHVILLE, TN - AUGUST 02: Singer/Songwriter Florida Georgia Line's Brian Kelley and Tyler Hubbard with Singer/Songwriter Jason Aldean backstage during Jason Aldean's Triple #1 Party at Wildhorse Saloon on August 2, 2017 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images)


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MANHATTAN, KS - JUNE 29: Chris Young performs during "Kicker Country Stampede" at Tuttle Creek State Park on June 29, 2014 in Manhattan, Kansas. (Photo by Rick Diamond/Getty Images for Neste Event Marketing)

Nancy Brooks has been working in the country music industry for almost 30 years. She has interviewed pretty much any country star you can think of. In the late 1990s, she started working with Dolly Parton. And yes, Nancy reports that Parton is as sweet as you would think. She loves her life in country music and has been backstage at every CMA Awards show since the late 1990s. Many of her stories are from her one-on-one interviews. She was there at the beginning of the incredible careers of many music superstars today, including Taylor Swift, Shania Twain, and Blake Shelton, and has interviewed them multiple times throughout the years.