Lee Brice Sets June 5 Release for 16-Track Album ‘Sunriser’

Lee Brice's forthcoming record, Sunriser, launches June 5, with a strong message about resilience and perseverance. Explaining the album's title, Lee says in a statement, "Anybody can see a sunset, but a sunrise, you gotta earn. Whether you're waking up or just pulled an all-nighter, I tip my hat to you, sunriser.” The title reflects Brice's view of the sunrise as something earned, underscoring the record's focus on hard work and endurance.

Sunriser includes the single "Country Nowadays", a track lamenting current American discourse and longing for simpler times, backed by acoustic instrumentation. It follows the earlier October release "Killed the Man." "Country Nowadays" was released early due to fan demand. The first single off the album features raw lyrics that discuss a wide range of topics, including politics, how we use media, and how we express ourselves based on our gender.

Brice's comments about Charlie Kirk and using our voices to express our opinions connect his performance of this song to his beliefs about what is happening today and how his beliefs are framed within a broader political and cultural climate. This will help demonstrate how the music fits into a national conversation.

The All-American Halftime Show, organized by Turning Point USA, emerged as an alternative event after Bad Bunny was announced as the official halftime performer. 

During recent performances tied to the event, Brice joined a high-energy lineup. Brantley Gilbert appeared in his God. Family. Country. shirt and performed "Real American" and "Dirt Road Anthem." Gabby Barrett delivered "I Hope" and "The Good Ones." Brice performed "Drinking Class" and "Hard To Love." Kid Rock closed with "Till You Can't" and added a new verse.

Brice is a husband and father whose songs honor blue-collar workers, nurses, firefighters, and parents, emphasizing everyday heroes. His long-standing multi-platinum career includes multiple No. 1 country radio hits, CMA and ACM recognition, and collaborations with artists including Carly Pearce.