Yuengling is sending it’s 192-year-old top secret recipes to Texas as part of an expansion effort.
The book full of recipes as well as their exclusive yeast will be sent to the Lone Star State by an armored truck. The transport will take three days starting tomorrow, May 7th.
This is the start of the Pennsylvania-based brewing company’s expansion down south according to WTAJ.
WTAJ reported that the expansion is a combined effort with Molson Coors Beverage Company. D. G. Yuengling, the founder and president of D.J. Yuengling & Son said they are working diligently to make sure their brewing traditions and recipes match their high standards.
“We have passionate Yuengling fans in Texas, so we are excited to finally bring them the goods,” Chief Administrative Officer Wendy Yuengling stated.
“We are excited to have so many Yuengling fans in the w eager to try our beer and that includes the big demand from Texas beer drinkers. We believe there is a lot of opportunity in Texas and are committed to satisfying every fan with our portfolio of great beers,” Pat Pikunas, General Manager, The Yuengling Company said. “Fans can expect to receive the same great tasting Yuengling beers they’ve come to know from our reputation as America’s Oldest Brewery.”
Yuengling products will be produced in Fort Worth by the end of the year.