Auntie Anne’s and Evil Genius Beer Partner for Limited Edition Oktoberfest Lager
A trip to the mall or outlets is not complete without a stop at Auntie Anne’s for me, you just can’t go wrong with the buttery goodness that is an Auntie Anne’s pretzel.
Well the world’s largest the world’s largest hand-rolled soft pretzel franchise is bringing that goodness to life in a can. Auntie Anne’s and Philadelphia-based Evil Genius Beer Company have teamed up to create a special Oktoberfest-style lager that will be released just in time for the classic beer-centric celebration.
The new beer, dubbed Is Butter a Carb?, is an innovative riff on the timeless Oktoberfest beer style; brewed not only with imported German hops and malts, but also with fresh-baked Auntie Anne’s soft pretzels. This is the first time Auntie Anne’s iconic pretzels have been used as an ingredient to develop and create a unique beer available for purchase.
“The only thing better than pretzels AND beer, is pretzels IN beer,” said Evil Genius Beer Company Co-Founder Trevor Hayward. And I kind of have you agree, beers and pretzels go together like PB&J so this collaboration sounds like a success to me.
The new beer comes in at 5.5% ABV and has all the makings of a classic Oktoberfest, such as a rich malt backbone balanced by delicate hop character, and feature a prominent toasty flavor profile that is rounded out with pleasant salinity. Is Butter a Carb? is available in stores throughout Evil Genius’ nine state distribution footprint including CT, DE, MA, MD, MI, NJ, OH, PA, and RI. It will be available in cans for beer and retail stores, and kegs (sixtels and halves) for bars and restaurants. The recommended price for a six pack can vary by market, but will be around $11.99.
To kick off the release, you can also look forward to an Oktoberfest Party at the brewery in Philadelphia on Thursday, August 18, from 5:00pm to 8:00pm. The party will feature the Auntie Anne’s crew, a stein hoisting competition, the Auntie Anne’s Food Truck, Oktoberfest style decor, Oktoberfest-inspired food specials, and traditional German music. Polkadelphia will perform from 6:00pm to 8:00pm. The liter lift competition will start at 7:00pm with one winner taking home a special prize. The Party is free for the public to attend.
For more information on Evil Genius Beer Company check them out at www.evilgeniusbeer.com or on socials at @evilgeniusbeer.
