NATICK, MA - AUGUST 20: A virtual reality app is demonstrated at Wayfair's first store in the Natick Mall in Natick, MA on Aug. 20, 2019. Shoppers can don virtual reality headsets to see how furniture would fit into a space, using Wayfairs Room Planner tool. They can virtually climb onto a dining room table to get a 360-degree view of a digitally rendered room, then swap out chairs, chandeliers, and art on the virtual walls. Thats just one example of how the Boston-based e-commerce giant has used its digital DNA to create its first brick-and-mortar store. It opens Wednesday in the Natick Mall. Product information, including prices and customer ratings, is displayed on screens that update in real time to reflect online price changes. Staffers carry iPads with an augmented reality tool that makes furniture appear in a 3-D setting, or they can snap a picture of an item in the store and find dozens like it online. (Photo by Suzanne Kreiter/The Boston Globe via Getty Images)