The Andie Summers Show

Willie Nelson, Martha Stewart and Snoop Dogg Featured in BIC EZ Reach Lighter Ad Campaign.

Willie Nelson, Snoop Dogg, and Martha Stewart join forces for a new ad campaign proving that even when you have everything, you always want something else. (see video below)

Willie Nelson has been known to use a lighter or two, but now he’s in trouble for stealing Snoop Dogg’s lighter! Willie is the new face of the BIC EZ Reach Lighter campaign, joining forces with Snoop and Martha Stewart.

In a new ad released for the lighter made by BIC, made to make lighting “anything” easier, Willie is caught red handed lighting up.
No. Not that. He’s caught lighting Martha Stewarts “herb” scented candle, using Snoop’s EZ Reach lighter. And it turns out he liked them so much he stole both from his two friends.

“As someone who uses a lighter almost every day, I find the BIC EZ Reach to be safe and reliable, fo shizzle my nizzle,” Snoop says on the matter. “Our love for this frequently borrowed household staple is one of the many things that my best friend Martha, Willie and I have in common.”


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