AI Song Makes Impact on Music Industry
Do you think you would be able to tell the difference between a song sung by a human and artificial intelligence? There’s an AI song making waves and it’s scaring the real-life musicians.
Warner Music has signed NooNoouri, who is the world’s first AI virtual pop singer and Instagram influencer. Her – yes, she has a gender – her debut single is called “Dominoes.” Since it was released on September 1st, it garnered 60,000 views on YouTube.
Where did she come from?
A graphic designer created the look of the character NooNoouri, and her singing voice is an AI manipulation of a human singer’s voice.
Who gets paid?
The songwriters, singers, and musicians involved in the song will still get royalties and publishing splits. So Ic can’t help but ask: How is this easier than just letting the humans do it to begin with?
According to Damien Soule, an AI consultant and AI Python developer, AI has the ability to help artists with the creative process. AI algorithms has the ability to analyze music and create melodies, harmonies, and rhythms that align with specific musical styles. According to Soule, AI can then inspire artists to take a song in a direction they didn’t think of, and can even help writers block. AI can also streamline the production process by creating drum patterns and even mixing tracks.
While Soule seems all in when it comes to AI, he is realistic about the risks AI adds to the music industry. First and foremost is the impact on real human musicians. With the advancement of AI and it’s implementation in the music industry, basically speaking, computers could take jobs from humans.
But another concern is what Soule refers o as “the homogenization of music.” How diverse can a computer really be? The more AI is used, musical styles can become redundant and bland.
So, what do you think? Would you listen to an AI song over a human song? Is this our future? Only time will tell.