Pennsylvania Jeweler Created Custom Friendship Bracelet For Taylor Swift From Travis Kelce
It all started here! Pennsylvania jeweler created a custom friendship bracelet for Taylor Swift from Travis Kelce. Taylor Swift grew up in Reading, and even though she moved to Nashville when she was 11, she’s keeping Pennsylvania close to her heart.
We all know the story by now. Travis Kelce went to see Taylor Swift’s Eras Tour in Kansas City in July 2023. He said on his New Heights podcast that wanted to give her the friendship bracelet he made for her with his number on it, but she didn’t meet anyone, or “at least she didn’t want to meet me.” The clip of Travis telling Jason Kelce the story went viral, and from what both Taylor and Travis said, Taylor got his number, texted him, and the rest is history. As Taylor even said in her Time Magazine Person of the Year article, “This all started when Travis very adorably put me on blast on his podcast, which I thought was metal as hell.”
Fast forward to this past weekend, 6 months after that podcast episode (which aired at the end of July), Taylor was on the field in Baltimore to celebrate Travis and the Kansas City Chiefs AFC championship win to head to the Super Bowl once again. Some people noticed her very specific Chief’s jewelry – a necklace, a #87 ring, and a bracelet. Well, it turns out, the bracelet was a very specific gift. A custom diamond tennis bracelet from Travis to Taylor, made by a jewelry company in Lancaster, PA!
The company is called Wove and they are a female-based company located in Lancaster. Needless to say, their sales went through the roof. From the Philadelphia Inquirer: “Within a 24-hour period, we saw a 2,260% increase in site traffic,” said Susan Bali, head of marketing at Wove. Sales jumped 477% that day, too. “We made the bracelet late last year for Travis [to give Taylor] and had we’ve been keeping it under wraps for a while. As soon as she wore it, the internet went crazy. From Sunday night until today [Tuesday] it’s been a whirlwind.”
What is so romantic is that Travis also had a bigger version made for himself as well! Matching custom friendship bracelets! So cute and so thoughtful!